How to combine the passion that surrounds OM and the realism of the Club’s
new development project?
The city of Marseille and its football club share a common identity: a nation of rebels, outsiders, fighters. They are not recognized for their true worth. This fighting passion of courage and unconditional solidarity transcends borders and cleavages to bring people together in a universal way. It gives birth to the OM Nation.
The new brand platform comes to life through the 2018-2019 season subscription campaign, featuring OM Nation figures – players and city residents – putting on the Phocean Club tunic. The song composed especially for this campaign and the tone of voice-over reflects the identity of OM. Every supporter is different, but they are all drive by the same passion.