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This "Supersnack" advertising campaign features its flagship product using small superheroes !

From the perspective of attracting not only children but also adults, JOSETTE MUSIC CLUB has created for Mini Babybel a strong melody that represents joy, good humor and the unique taste of the product. This is a joyful, light and modern sound identity that illustrate an emblematic product that does not take itself seriously.

Original Composition


Y&R Paris


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