BRICO DEPOT TAKES VIEWERS BACK IN TIME IN A CREATIVE AND PLAYFUL FILM
Brico Depot, partner of those who like to tinker !
For his big return to TV, Brico Depot, a brand of the Kingfisher group (B&Q, Brico Depot, Castorama and Screwfix), has chosen a dynamic and federative creation that invites viewers to go back in time! Through the creation of a brand film, Brico Depot invites viewers to dive into the origins of the action – where the home improvement projects begin – in the heart of a Brico Depot store. For the musical part Josette Music Club selected an old 60’s standard, "Good Lovin'" by The Young Rascals (it was a number one of the US charts). The raw rock sounds and its very lively rhythm are well aligned with the brand’s values (authenticity and DYT) and the dynamic of the campaign.